![]() A good example of this is Netflix, a company that uses OKRs and has since the beginning. Lastly is the Internal Transformation BHAG, which work best for large, established corporations that seek to reinvent themselves internally. In the 1940s, Stanford made it its mission to become the “Harvard of the West.” By the 1970s, it was jokingly calling Harvard “the Stanford of the East.” This is best done by smaller, up-and-coming organizations or late joiners to the game. But another example is Nike’s 1960s mission to “Crush Adidas.” However, Competitive BHAGs are a double-edged sword because what happens when you defeat the enemy and become number one?Ī Role Model BHAG is where a company picks another business or person and tries to emulate their success. The moon landing also fits into this as the 20th century was really a space race between the United States and the former Soviet Union. But the target can also be quantitative, like the team’s goal of helping another 1,000 teams achieve operating excellence through OKRs together.Ī Competitive BHAG, also sometimes called “Common Enemy,” is a goal that is directed at beating an agreed upon foe. What kind of long-term goals are set with BHAGs?Ĭlassically, there are four different kinds of BHAGs and all of them can be used with OKRs.Ī Target-Oriented BHAG is what the moon landing was. Something like an aspirational goal, on the other hand, can still be quarterly-based despite its fluidity. Once your team has a BHAG in mind, OKRs are the particulars on how you will achieve every step towards that reinvention.īHAGs differ from the other goal-types in that they are really built for long-term, far out, overarching goals. How can BHAGs complement OKRS?Ī BHAG can help a team re-imagine the industry they are in - to think in leaps versus incrementally. With OKRs, you can walk on the moon, set sales goals, but also train for a marathon. For example, Apollo 11 didn’t walk on the moon until 1969.Īn OKR cycle, on the other hand, is generally quarterly based within an annual plan.Īnother major difference between OKRs and BHAGs is that OKRs don’t always have to be so groundbreaking: They are a means to accomplish your goals and intentions with time-bound and measurable milestones. ![]() Because of this, a BHAG will outlive a typical OKR cycle, as BHAGs are usually crafted for commitments 10 to 30 years out. There are a couple of “big” difference between BHAGs and OKRs.įirst and foremost is that a BHAG is a long-term goal that changes the very essence of a team’s existence. What is the main difference between BHAGs and OKRs? would put a man on the moon - and bring him back safely. The world transparently understood: The U.S. Kennedy’s exclamation "that this Nation should commit itself to achieving the goal, before this decade is out, of landing a man on the moon and returning him safely to earth” is a great example of a BHAG.Īs Jim Collins writes, “The moon mission didn’t need a committee to spend endless hours wordsmithing the goal into a verbose, meaningless, impossible-to-remember ‘mission statement.’”
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